Independent Analysis- NIKE VC IV Ad

NIKE SHOX VC IV ADVERTISEMENT

                For another one of my independent analysis I chose to analyze an older NIKE basketball ad for NBA all-star Vince Carter’s new shoe the Nike Shox VC 4. I chose this advertisement for many reasons but mainly because it was very eye catching. In my opinion, being eye catching is the most important aspect of an advertisement and is necessary to be effective. This advertisement has Vince Carter walking through an airport terminal being escorted by seven attractive flight attendants. Also, the outside of the terminal is just clouds with a plane flying. This location is used purposely implying that these shoes allow Vince Carter to fly so to speak. Like I said before, this piece is very eye catching because of the color choices. Vince Carter is wearing a black athletic suit with red trim, and his shoes which have the same color pattern. The flight attendants however are wearing red outfits and black heels. By doing this it puts the focus on Vince Carter’s outfit and shoes because they are the opposite of the norm in the piece. On top of this, the terminal is all grey and shows no color which makes the colors of their clothing stand out even more. All these choices I believe are very good and make this piece work very well. Also, the photo of the shoe they are advertising is in the bottom right corner and stands out the same way Vince Carter does among the girls. Underneath the shoe is the title of the shoe written in a very noticeable red and futuristic font. This use of type looks great in the piece and corresponds great with the look of the shoe. Another aspect that is very effective is the fact that Nike can be seen in many different places without looking like Nike is trying too hard. This is ad is very straight forward and displays the product exactly how it should. It is definitely successful in the type of audience it is trying to reach, and can still impact others that might not be frequent basketball shoe purchasers.